SFW Agency

SFW is an advertising and market research agency located in Greensboro, North Carolina. They make a difference for clients by creating strategies that follow the buyer’s journey, whether through digital initiatives or through traditional mediums. To communicate this, they wanted a brand video that spoke to potential clients about how no matter where they are in the race, SFW will get them across their finish line first.

For the past 16 years, SFW has also been the largest participant in CreateAthon—a 24-hour charity event where marketing teams and advertising agencies create assets for national and local non-profit organizations. We let the cameras run throughout the event to capture the magic.