Thoughtworks

As a global technology consultancy with many competitors, Thoughtworks sought to stand out and produce content showcasing the success of its client engagements. I introduced the concept of CTV to the organization and ideated, wrote and produced three 30-second ads for them to pilot alongside digital ads and assets. From September of 2023 to January 2024, the campaign resulted in:

  • Over 5Mn+ impressions.
  • Successfully reaching qualified B2B decision makers across premium placements on CNN, Boston Globe, Forbes, Newsweek, Slate and more.
  • A staggering video through rate of 98% (above the industry average of 80%).

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