Channellock Documentaries

I helped create, direct and produce a three-part mini-documentary series showing where hand tool manufacturer, Channellock, Inc., comes from and the people that make it great. The Place, The Plant, The People series powerfully demonstrates what it means to be made in the USA. Their website saw a 113% increase in users and a 35% increase in page views. The series also amassed over 800,000 Facebook views and 3,146 new Facebook followers who spent 425,000 minutes viewing the series.

Based off the success of The Place, The Plant, The People documentary series, I’ve helped start a new campaign for Channellock, Inc. titled: It’s Personal, documenting where select CHANNELLOCK® tools went after leaving their Meadville, PA plant. The series began in March 2019 and ran through spring of 2019, with the conclusion of bringing the tradesmen we film to Channellock, Inc.’s headquarters in Meadville, PA for a “reunion.”

The collective creative marketing efforts I helped lead, oversee and create increased Channellock, Inc.’s sales by 12%.